Episode 24: Small Business Story | Jade Massaad at ALKAM

In this episode, Sheree sits down with Jade Massaad, Founder of ALKAM, an online fashion movement that seeks to combine fashion, sustainability and affordability.

Jade shares:

  • her experience with being stood down from her full-time job and starting a side hustle in the midst of a pandemic
  • the challenges she faced when returning to work post-lockdown and how this inspired her collections
  • and her beliefs that design, sustainability and affordability can co-exist harmoniously.


About ALKAM: Jade Massaad founded ALKAM in 2020 as a solution to the lack of affordable, good-quality, and timeless garments that seamlessly fit into one’s lifestyle. She had a burning need for a life-long, conscious wardrobe that answered to the devastating environmental and social impact of the fashion industry – designed with style and comfort in equal measure.

What began from her living room during the global pandemic with the desire to offer a timeless, unfussy and minimal wardrobe, ALKAM has grown sustainably over the past two years to what it is today: a movement in which design, sustainability and price can co-exist harmoniously.

Website: https://www.alkam-store.com.au/

Instagram: https://www.instagram.com/alkam.store

Facebook: https://www.facebook.com/alkam.store

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Host: Sheree Cusack

Everything Small Business is a podcast by sixty:forty



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