In this episode, Sheree sits down with Jade Massaad, Founder of ALKAM, an online fashion movement that seeks to combine fashion, sustainability and affordability.
- her experience with being stood down from her full-time job and starting a side hustle in the midst of a pandemic
- the challenges she faced when returning to work post-lockdown and how this inspired her collections
- and her beliefs that design, sustainability and affordability can co-exist harmoniously.
About ALKAM: Jade Massaad founded ALKAM in 2020 as a solution to the lack of affordable, good-quality, and timeless garments that seamlessly fit into one’s lifestyle. She had a burning need for a life-long, conscious wardrobe that answered to the devastating environmental and social impact of the fashion industry – designed with style and comfort in equal measure.
What began from her living room during the global pandemic with the desire to offer a timeless, unfussy and minimal wardrobe, ALKAM has grown sustainably over the past two years to what it is today: a movement in which design, sustainability and price can co-exist harmoniously.
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Host: Sheree Cusack
Everything Small Business is a podcast by sixty:forty